United Way of Berks County | Organic + Paid Social Ads

Project Objective: A series of organic and paid social media campaigns designed to promote United Way of Berks County's community initiatives and encourage newsletter sign-ups. The goal was to transform meaningful messages into engaging visuals through bold colors, playful imagery, and eye-catching compositions. Each campaign highlights a different area of community impact while maintaining a cohesive visual identity that makes important topics feel approachable and relatable.